Research Director Barbara Lee is an expert in quantitative and qualitative research design as well as an experienced focus group moderator.
Barbara has served as Research Director of Viewpoint Learning since the company’s founding in 1999. In more than ten years as a consultant to non-profit organizations, she has conducted research studies and offered insight into strategy development for clients including the Institute for Advanced Study at Princeton University, the San Diego City Schools, Children’s Television Workshop, the American Heart Association, and the Adult Literacy Media Alliance.
Formerly the Director of Social Research at CBS Corporation, Barbara is an experienced lecturer on issues ranging from education and the media to the uses of new technologies. She has published many articles in professional journals and the popular press, as well as a book advising parents on using the media to develop children’s literacy.
Barbara did her undergraduate work at Hunter College and earned an M.A. in sociology from the University of Chicago. She held executive positions at Yankelovich, Skelly and White, the Newspaper Advertising Bureau, and International Research Associates. She also served on the Executive Council of the American Association for Public Opinion Research, as a member of a Federal Communications Commission advisory board, and as a peer reviewer for the National Institute of Mental Health. She is currently on the Advisory Board for the Social Sciences at UCSD.
Contact Barbara Lee by email or phone at 858-551-2317.